Tribes: We Need You to Lead Us by Seth Godin

Tribes by Seth Godin is getting lots of buzz online. I'm looking forward to learning what it's all about. Here are a few quotes . . .

Publishers Weekly:
"Godin argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong."

Former U.S. senator Bill Bradley:
“Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.”

Click here to download the free audio version of Tribes.

You need an account at Audible.com in order to download. It's free and only takes a minute. Then you need to download the Audible software to play the audio file.

There's an alternative . . .
Click here to download the m4a audio file. Then play it with QuickTime.